A motivation matrix is an exercise that helps facilitators and designers measure what motivates people. The assumption around the motivation matrix is that people perform actions because they are triggered by motivations. The matrix is composed of six core motivation factors: incentive, achievement, social acceptance, fear, power, and growth. After using the motivation matrix, facilitators of the exercise should have a better idea of the motivation behind each individual. This exercise helps make informed decisions. The six core types are: incentive, achievement, social acceptance, fear, power, and growth: - Incentive: any type of reward-oriented motivating factor; can be monetary or not monetary; - Achievement: the kind of motivation that’s propelled by the drive for competency; - Social Acceptance: essentially the need to belong to a group and not feel ostracized; - Fear: motivation that is based off of wanting to avoid certain outcomes or consequences; - Power: motivation that is derived from the need to be autonomous or to gain and maintain control over others; - Growth: intrinsic motivation that encapsulates wanting to become a better version of oneself.