Name of Method
The Motivation Matrix helps teams understand the connections between the various actors that take part in the solution and adds clarity also to their roles by investigating the motivation behind their action. The tool helps to answer questions regarding the interests of each stakeholder and what their expectation is from their involvement. It is a good strategy tool for partnership managers and network development.
Type/Level of Method
Problem, Purpose and Needs
People perform actions because they are triggered by motivations. Pretty much all of the motivating factors out there can be distilled into six core types: incentive, achievement, social acceptance, fear, power, and growth. By creating a matrix that relates these motivating factors with various users of a product in different contexts, you can write statements that predict how a user might interact with the project in a particular context.
Relevance to Climate Neutrality
Essential Considerations for Commissioning Authorities
- self assessment
Governance Models and Approaches
Spectrum of participation
Actors and Stakeholder Relationships
The motivation matrix is primarily for an internal understanding amongst the project teams and might not necessarily involve the stakeholders.
Actors and Stakeholders
Interaction between participants
Social Innovation Development Stage
The deliberation process within the team can take over one day. The use of the matrix can take another, including visualisation. Relatively small canvas, but can be revisited over time.
Resources and Investments
Resources and Investments
Step by Step
The Motivation Matrix can be done individually or in groups (preferable). The first step is to make a list of your stakeholders (See Stakeholders Map tool) and organize them on the matrix accordingly. The next step is to analyze one by one relationships and benefits of each stakeholder. Their engagement can be mapped into the intrinsic, extrinsic, positive and negative quadrants.
On debating over the completed matrix, the team can identify if the motivations are strong enough for the project to be successful. If the matrix is leaning towards the Positive/Internal quadrant, it is ideal. This sweet spot offers people the highest probability of satisfaction and self-validation, along with successful and fulfilling change.
It is recommended to map the Motivation matrix after empathy mapping so that the team has a clearer understanding of your end users.
Flexibility and Adaptability
The 4 quadrant model is the fastest and most efficient to map however more detailed matrices that can be used for a more in-depth analysis.
Existing Guidelines and Best Practice
Motivating Music Students - BlitzBooks
References and Further Resources