The number of mobility services is growing rapidly, yet for the user it can be challenging to confront all these options when choosing the best way to travel. This is where the Mobility as a Service (MaaS) concept steps in: MaaS is about taking away the hassle of finding the most suitable mobility option. It plays a role to change mobility habits by providing travellers with multiple transport options under one system. From a transport perspective, Maas is offering better services with a wide range of options, therefore attracting more customers.

MaaS can be defined as the integration of, and access to, different transport services (such as public transport, ride-sharing, car-sharing, bike-sharing, scooter-sharing, taxi, ride-hailing, etc.) in one single digital mobility offer, with an efficient public transport system and active mobility as its basis. This tailor-made service suggests the most suitable solutions based on the user’s travel needs.

MaaS systems can offer:

• integrated planning,
• integrated booking and payment,
• en route information to provide easy mobility.

There is a diversity of MaaS Platforms. Maas initiatives are built at local, as well as national and global level. 

Mobility as a Service. Source: UITP ref doc: UITP Report Mobility as a Service, April 2019 

To set up a MaaS solution, a good public transport system as well as adequate walking and cycling conditions and combined mobility services need to be available. This introduces the question of which key services, whether public or private, a MaaS solution should offer in order to propose a convincing alternative to car ownership. Public transport is the backbone product of any MaaS offer, but car-based services are also considered core products to attract car owners and offer a complete mobility solution. The physical integration and information of actives modes, scooters, parking or park-and-ride facilities add as well to the convenience and success of the service.