Kranj is committed to achieving climate neutrality by 2030 but faces persistent challenges: high car dependency, siloed municipal governance, and limited digital infrastructure for sustainable mobility. KReATIVE addresses these by using data-driven mobility solutions such as MaaS application (Mobility as a Service) and its integrated step tracker and peer-to-peer rides exchange app, fostering cross-departmental collaboration, and engaging citizens in co- creating change. The project transforms urban mobility through real-world experimentation and participatory governance, while building a replicable model for smaller European cities to drive inclusive, measurable climate action.

Objectives

• Breaking down institutional silos to align city departments around climate- neutral mobility
• Deploying flexible, user-centric digital mobility platforms (MaaS, ride- sharing)
• Promoting behavioural change through gamification and citizen incentives
• Piloting and evaluating car-restrictive measures (e.g. School Streets) as "living labs"
• Building a scalable impact framework and sharing policy recommendations across cities

ECT = Enabling City Transformation