This report gives an overview of the activities performed within the UPPER project, focused on fostering a mobility behavioural change, in favour of Public Transport (PT). Behavioural change is a complex concept covering different aspects, as its main objective is to facilitate a mindset change among citizens that provokes a progressive abandonment of a mobility culture based on private transport mode, towards a mobility culture based on mobility as a service (MaaS), shared mobility and PT.
In the context of the UPPER project, aiming to increase the uptake of PT, and in order to facilitate a behavioural change, at least four action lines need to be addressed:
- Information to raise awareness on the environmental impact of individual mobility behaviour, and on the alternatives to the use of a private transport mode.
- To incentivise the use of PT.
- To improve PT offer and quality, converting this resource in a real mobility alternative for citizens.
- To develop tools increasing citizens’ control on their mobility options, which includes the development of channels to foster their participation in transport’s decision making (participative governance).
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