This 90-minute exercise helps teams craft compelling narratives and identify tailored key messages and communication formats to engage different stakeholders. It supports alignment, empathy, and strategic outreach by focusing on stakeholder needs, motivations, and the most effective channels to reach them.
What you get out of using this canvas:
- Core storytelling elements and tailored key messages for different personas or target groups.
- Identification of effective channels and formats for engaging different personas or target groups.
What you need before this exercise:
- You have identified who you would like to reach and activate.
This exercise will be more impactful if:
- You have done a stakeholder mapping exercise that gives you a good overview of your local ecosystem. If you have not yet, see Civic Enviroment Mapping - Canvases & Guide Collection.
- You have created an overview of existing engagement channels for different stakeholder groups (close stakeholders, wider ecosystem, vulnerable groups, deniers, etc.).
- You do this exercise in a diverse group, ideally with people you would like to reach or those who work with or are close to these groups.
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