When: 23 September 2025 | 9:15 - 11:00 CET
Duration: 1 hr 45 min
Topic: climate narratives, climate communication
In this interactive session on shaping climate narratives, you will discover practical strategies for creating stories that connect with diverse audiences. You’ll also hear from representatives of Oslo and Valencia, sharing how they communicate climate action in their cities. This session is perfect for anyone looking to improve climate communication and narrative building while making their message truly resonate.
By the end of the module participants will:
- Learn practical strategies for shaping climate narratives, drawing on real-world examples and relevant literature.
- Acquire techniques for crafting engaging, impactful messages that resonate with diverse audiences.
- Develop skills to structure and communicate coherent narratives tailored to specific target groups.
Who is this session for?
Anyone interested in shaping engaging climate narratives that resonate with diverse audiences and inspire meaningful action.
Supporting Material
Session slides:
Additional material:
- Video: How can storytelling be a key tool towards car-free cities? The case of Copenhagen
- Tool: Persona Template - A step-by-step guide to creating personas tailored to your specific context and challenges.
- Article: Shaping Climate Narratives: 8 Tips for Building Trust and Driving Change
- C40 Cities Article: How cities can tackle climate disinformation
- Disinformation in the City: Response Playbook
- Council of Europe: Toolkit for Human Rights Speech
Facilitators
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