When: 23 September 2025 | 9:15 - 11:00 CET

Duration: 1 hr 45 min

Topic: climate narratives, climate communication

By the end of the module participants will:

• Learn practical strategies for shaping climate narratives, drawing on real-world examples and relevant literature.
• Acquire techniques for crafting engaging, impactful messages that resonate with diverse audiences.
• Develop skills to structure and communicate coherent narratives tailored to specific target groups.

Who is this session for?

Anyone interested in shaping engaging climate narratives that resonate with diverse audiences and inspire meaningful action.

Supporting Material

• Article: Shaping Climate Narratives: 8 Tips for Building Trust and Driving Change 
• Tool: Persona Template - A step-by-step guide to creating personas tailored to your specific context and challenges.
• Video: How can storytelling be a key tool towards car-free cities? The case of Copenhagen.

Facilitators