Pugh chart can support comparing a variety of options directly and weighing their different characteristics against each other. By giving weight and importance to the variables, the Pugh Chart considers the specific needs and values of an initiative and can help to make the best decision in a specific situation. Ranking the criteria keep the team’s focus and reveals the best opportunities at an early stage. It can be used to evaluate different product- or service directions as well as a series of funding opportunities or similar.