A PESTEL analysis is a strategic tool coming from marketing used to identify external forces in the environment that faces an organization. By completing the tool, the team analyses the Political, Economic, Social, Technological, Environmental and Legal forces that make up the external environment. The exercise provides a situational analysis that allows organizations to anticipate threats and opportunities, gain contextual awareness and process external trends. In order to be an active and strategic operative tool, internal assessment needs to be done to translate the insights into actionable strategies for the organization’s future opportunities and operation. The insights coming from this analysis are useful towards a SWOT analysis as well as in activities regarding future scenarios and strategic direction. The tool aims to help teams get aligned on the context of innovation in order to better design solutions that can be effective, feasible and long-term. It helps to visualize and bring to the surface also the tacit knowledge that each member has of the specific challenge area.