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People and Connections Map (Canvas)

The People & Connections Map is a visualization tool used to identify stakeholders you are trying to reach and how. It is a tool for mapping actors that surround you that could potentially become your partner, user or supporter. These might include people, communities, funders, networks etc. All of them can represent a resource to your innovation and link to your group goal or your innovation. The tool helps to focus attention on all actors in the product- service (eco)system. In doing so, it sheds light on actors and their possible role in the solution’s design and implementation. It also provides insight on those affected by the challenge, ensuring that marginalized voices are included. By mapping actors, services can be (re-)designed based on value creating relationships and improved based on user (actor) research. The tool is a first step towards a stakeholder map which defines these roles in greater strategic detail. As a first step, it also starts shedding light on the replicability of other SI ideas in the local context (from a reverse engineering perspective).

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Citizen participationSocial innovationStakeholder engagement
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