‘How Might We’, or short HMW, questions are used by designers to transform problem statements or challenges into opportunities throughout the initial phases of the process of solutions finding. It is meant to rephrase previously stated problems and challenges as opportunities as an ideal starting point to then solve the initial challenges. Take care that questions are neither too broad nor to narrow to ideate solutions later on like this: “How might we design a product that makes our users feel confident and secure during their online financial transactions?” A too narrow HMW question is this one: “How might we design a product that helps users deposit their paycheques in three easy steps by using a guided workflow?” A too broad HMW question could be: “How might we design the world’s most innovative banking app?” How guides team members to believe the answer is out there. Might lets everyone know that there’s the possibility (and opportunity) of failure We reminds that solution finding and service design is teamwork.
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