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Ethnographic Interview (Canvas)

Ethnographic interviews are a method used to understand deeply the actions and motivations of people behind a theme or topic of research. This process relies on a close connection between the researcher and the community they are working in. In creating connections the researcher is able to get a more rich understanding of how the community functions and what their motivations towards climate actions are for example, which is reflected in interviews with stakeholders. While it is not likely to help on technical challenges, it will be crucial for community issues and ‘why’ questions.

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