The Context Map is a framework used to help understand the context. The template can map out the trends and different perspectives. This brings out drivers outside the organisation and the forces that could shape the project now and in the future. The context map is primarily for an internal understanding amongst the project teams and might not necessarily involve the stakeholders. After the canvas is filled, the entire team then deliberates on the data gathered and builds on it, also identifying blind spots. Key drivers that need to be focussed upon can be chosen in the end, things that, positively or negatively, have the biggest potential to impact the project in the near future. This map can be left available so that team members may keep adding onto it for further synthesis.