There are plenty of rational arguments for implementing heat networks, as Heat Networks offer numerous advantages and opportunities. They are an efficient, reliable, and proven solution for increasing energy security while reducing the carbon footprint of heat. They are convenient and affordable for customers, yet profitable for owners. They enable communities to generate local jobs, increase social welfare, and bolster resilience in turbulent times.
However, as we all know, humans are not only intellectual. Our emotional side is potentially even stronger, not least in complex decision-making processes. Windmills and solar panels are clearly visible. Some people living nearby may object, but all in all the installations send signals of sustainability and progress. By contrast, heating and cooling networks are silent and hidden underground.
This is a unique benefit in respects, except when it comes to communication. The question is – How do we bring out the inner beauty of what can’t be seen?
How can we display and describe the benefits of something that can’t be seen?
How do we make the invisible visible?
How do we appeal to the emotional side of decision making processes?
A webinar was organised by CARTIF, VITO, IVL, and Heat Academy to explain how the New European Bauhaus principles (Beatiful, Sustainable, Together) have been applied in District heating networks, which can help to bring out the inner beauty of what can't be seen. The complete report with these findings will be published soon by the EU Joint Research Centre.
If you want to see some case studies and insights already, see the recording of the webinar here: https://www.dropbox.com/sh/k9q9s9i4vpvnyro/AAAOXLsF-F4au48cgOK6XMvSa?dl=0
If you want to know more check the scientific article summarizing the results: Buildings | Free Full-Text | District Energy Viewed from the New Bauhaus Initiative Perspective—Sustainable, Inclusive and Aesthetic Heat (mdpi.com)