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Natural gas-free homes: drivers and barriers for residents

Residents go through several steps towards a natural gas-free home. We call this the customer journey to gas-free living. In the study 'Natural gas free living: the resident determines' an analysis was made of the drivers and barriers experienced by homeowners in the various steps towards a natural gas free home. Residents are at different stages of the customer journey. They may get stuck at each step if there is not enough incentive to move to the next step. The distribution of drivers and barriers for the different steps provides clues about the type of information and support residents need.

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