Visualizing the business model of your idea in a canvas is an effective step towards advancing the concept. It provides the big picture on the processes that ensure that value is created, delivered and captured. The tool is a precursor to drawing up a complete business plan and is useful for formulating in a more rapid and cost-efficient manner the business model behind the idea for the initial phases. The tool addresses in a single canvas the different parts of feasibility plan. It is a great way to explore how value will/can be created, by whom, for whom and through which channels. In doing so, different issues of how to implement the solution are addressed and resolved, including: how to finance the solution, how to maintain relevancy and support, how to maintain collaboration between actors, and how to scale impact (scaling up or out). The tool aims to catalyse thought on the different aspects involved in implementing a solution and organizes processes in a visual way that shows linkages and flows. The visualization not only helps as planning tool but also as a communication tool to garner support and feedback. The activity is best done in a small group composed of main representatives of the different stakeholders and value creation areas. It can also be done by project leaders and with other actors and stakeholders in consultation. In subsequent iterations, different actor groups can be informed, consulted or engaged in refining specific parts. The activity has the potential to create new relationships and connections (of mental models) between actors while working on the model.
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