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Service Blueprint (Canvas)

The Service Blueprint is an operational tool that provides a holistic viewpoint of an organization’s operational processes, e.g. key activities, products, services and points of interaction with the intended audience, stakeholders and beneficiaries. As such, it is a strategic tool useful for planning or improving a service as it demonstrates what is happening along the service line and who is doing what through what means. The Service Blueprint can be used to understand cross-functional relationships and align front-stage and back-stage processes. It is a diagram that displays the entire process of service delivery, by listing all the activities that happen at each stage, performed by the different roles involved. The resulting matrix illustrates the flow of actions that each role needs to perform along the process, highlighting the actions that the user can see (above the line of visibility) and the ones that happen in the back-office (below the line of visibility). Roles can be performed by human beings or other types of entities (organizations, departments, artificial intelligences, machines, etc.).

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