This includes the context from demographic, technological, economical, environmental perspectives and well as that of law and public need. Hence it may be applied to study a wide range of challenges.

When most teams begin to unpack the context of their project or organization, they take a myopic point of view that is rooted in the here and now. The context canvas helps a team expand their thinking beyond the boundaries of their project, services and organisation, to have a deeper conversation about what is relevant in the world and the foreseeable changes that will affect the project in the future.

- To self assess

- To define the problem(s)

- To decide on action, learning and embedding

The context map is primarily for an internal understanding amongst the project teams and might not necessarily involve the stakeholders.

The best way to use this Context Canvas is to break the team up into smaller sub-teams, and to assign each team a couple of sections of the canvas. Each sub-team has a deep meaningful discussion about what is going on in the world regarding the assigned section(s). Once all sub-teams are finished discussing and capturing drivers for their sections, they may add it to the common canvas.

After the canvas is filled, the entire team then deliberates on the data gathered and builds on it, also identifying blind spots. Key drivers that need to be focussed upon can be chosen in the end, things that, positively or negatively, have the biggest potential to impact the project in the near future. This map can be left available so that team members may keep adding onto it for further synthesis.