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KJ Ideation

KJ Ideation is a brainstorming technique, or ‘idea-generating’ method developed by Japanese anthropologist Jiro Kawakita (from which its name derives) to collect, sort and find meaning in qualitative data. As such, it facilitates abductive reasoning that provides rigor to the process of sorting out chaotic ideas and insights to form a hypothesis to confirm or reject. While mostly used in Western countries as an ideation tool, it has been used in Japanese companies as a method for collective decision-making. There are four main steps to the method: (1) insight generation; (2) clustering; (3) sense-making; and (4) voting.

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