Social innovation tackles the societal challenges thats is reaching climate-neutrality with a bottom-up, collaborative, holistic and human-centred approach to innovation. It uses prototyping and quick experimentation to create new products, services or business models that improve community wellbeing, prosperity and promote behavioural change. It is a practice which works most effectively with a systems innovation
mindset to generate holistic solutions and an environment favouring social change.
Social innovation complements technical innovation to help cities accelerate their transition to climate-neutrality. It ensures the consideration of economic development and overall wellbeing of people and planet at every step of the transition to net zero. It reinforces the co-benefits of climate mitigation such as improved public health, job creation, public budget savings among others. Social innovation creates new business models and builds the local capacity to address decarbonisation challenges. It creates ways for multiple actors to co-design and co-produce solutions contributing to decarbonisation. It also supports positive behavioural changes by responding to local needs and acting within cultural context.